Purpose-built for DTC founders

Your DTC analytics
co-pilot.

Tells you what's broken and what to fix — in 60 seconds.

Connect Shopify + your ad accounts. Every morning, WAYPOINT surfaces your 3–5 biggest profit opportunities, ranked by impact, with specific actions.

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No credit card required · 14-day free trial · Cancel any time

How it works

First insight in 60 seconds

Connect Shopify

One OAuth click. WAYPOINT pulls your orders, products, and customer data. Your ad accounts connect in seconds too.

Get your Morning Briefing

Every morning, WAYPOINT shows you 3–5 prioritized problems — what's wrong, why it's wrong, and the dollar impact.

Take action with WAYPOINT

Tap any problem for a specific recommendation. Ask WAYPOINT follow-up questions. Know exactly what to do next.

The Morning Briefing

Not another dashboard

Instead of charts you have to interpret, WAYPOINT gives you a prioritized list of problems ranked by revenue impact — with the fix already written out.

$4,812

↑ $180 vs last Saturday

$18,400 rev234 orders2.3x ROAS

$4,812 of $5,000 · 2 days left · on pace ✓

Meta CPA spiked overnight. Your Vitamin C Serum is your strongest product right now.

Needs attention

⚡ Top priority

Meta CPA spiked +34% overnight

~$620/day impact · Tap to see diagnosis →

›

Google Shopping: Eye Cream unprofitable

~$140/day impact · Tap to see diagnosis →

›

Working well

✦

Retargeting ATC — best CPA this month (7-day window)

Real mock data from Glow Lab Skincare — explore the live demo →

Pricing

Flat pricing. Not tied to your GMV.

Triple Whale charges $400–$2,500+/month based on revenue. We don't. Same price whether you do $40K or $250K a month.

Starter

$49/mo

1 brand
Shopify + 1 ad platform
Morning Briefing
50 AI chats/month

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